The needs of journalists often times do not align with our needs. We understand how journalists think. Why they pursue stories and what questions they could or should ask.
Some journalists can be adversarial at best and hostile at worst. We never place our clients in front of the media without proper preparation.
JFK Communications provides an extensive array of media training services, including:
Message/Q&A development
Negotiating messages with LMR before media training
One-on-one media training
Group media training
On-site training or virtual (via gotomeeting or Skype)
Mock interviews; simulations
Videotaping mock interviews