At JFK, media relations is a process requiring time, investment, skill and client collaboration. We have long-term, strong relationships with key publications, editors, reporters and bloggers.
And, when it comes to media relations, we always manage expectations. If we do not believe you have news, we will counsel you accordingly.
Our life science clients outsource corporate and product media relations to JFK because they trust our capabilities and track record.
Our core media relations services include:
Key message development
Spokesperson preparation; media training
Media auditing; media monitoring
Media content (online press room)
Social following; social listening
Editorial calendar analysis
Media list development
Expert media pitching
Earned media measurement; reporting