EDETEK
Turning Clinical Data Expertise into Industry Influence
EDETEK provides integrated clinical data technology and services to pharmaceutical and biotechnology companies, combining clinical data collection, management, informatics, and biostatistical analysis. Its CONFORM platforms offered a compelling alternative to fragmented solutions in a highly competitive clinical research marketplace.JFK Communications was engaged to help EDETEK stand apart from competitors, communicate the advantages of its integrated capabilities, and increase awareness among prospective customers.
The challenge
EDETEK needed to make its sophisticated technology understandable and relevant to decision-makers evaluating clinical research solutions. The challenge was not simply gaining visibility, but demonstrating why an integrated approach to clinical data management could offer advantages over multiple disconnected technologies and service providers.
The approach
JFK developed a communications program combining competitive positioning, earned media, executive visibility, podcast placements, trade show marketing, and digital engagement.The agency secured industry media opportunities, including coverage in Applied Clinical Trials, BioIT World, Clinical Research News, FirstWord Pharma, Outsourcing Pharma, and The Clinical Trial Vanguard, helping bring EDETEK's perspectives on artificial intelligence, clinical data management, and technology innovation to relevant audiences.JFK also developed opportunities for EDETEK executives to participate in industry podcasts, including HealthcareNOW Radio, The Virtual Shift, The Tate Chronicles, Applied Clinical Trials Brief, HealthIT Answers, and Harlow on Healthcare.
JFK designed and produced a new trade show exhibit featuring an original creative concept built around a memorable orchestral theme: "Orchestrating the success of your clinical asset means finding a Masterful Conductor." The campaign communicated the value of EDETEK's integrated CONFORM platform through an accessible visual metaphor.
JFK also established EDETEK's presence on LinkedIn, Facebook, and Twitter (now X), creating new channels for company news, thought leadership, and prospective customer engagement.
The results
The program helped EDETEK communicate a clearer competitive identity and establish a broader presence across industry media, conferences, podcasts, and digital channels.Within six months, JFK grew EDETEK's newly established social media channels from a zero baseline into lead-generating platforms, creating additional opportunities to connect with prospective pharmaceutical and biotechnology customers.
Earned media visibility, executive interviews, podcast appearances, and creative conference marketing reinforced EDETEK's positioning as an integrated clinical data technology and services provider.
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