 Alyssa KussinDirector, Media Strategy Alyssa supports JFK Communications, Inc. as a media relations and strategy specialist. Alyssa’s background includes over seven years spent with PResence EURO RSCG. During that time, she handled a wide range of clients including Eli Lilly, Hill's Pet Nutrition, National Comprehensive Cancer Network, and MedImmune. After honing her skills, Alyssa decided to specialize in media relations. Her responsibilities at JFK allow her to handle all aspects of media relations from brainstorming story angles to liaising with media to arranging interviews with spokespeople. Top placements include New York Times, USA Today, Newsday, Los Angeles Times, OPRAH, The Today Show, KABC-TV (L.A), WCVB-TV (Boston), Oncology Times, Cancer Letter, Parenting, PEOPLE and Reader's Digest. Her primary areas of expertise are oncology, animal healthcare, women's health, childhood nutrition, childhood vaccines, HIV/AIDS, eye care and education awareness initiatives.
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